Body Focus Pakistani Designer

It’s been 13 years since Body Focus came into existence in 1987 with casual sporty daywear. Since then its gradual transition and growth has transformed it into a full fashion house

The Brand Body Focus was established by fashion designer Irmana Ahmed, who entered the world of fashion in 1983, with an aim to design clothes from a women's point of view. Her designs are simple experimenting with transparency and ornamentation.

It’s been 13 years since Body Focus came into existence in 1987 with casual sporty daywear. Since then its gradual transition and growth has transformed it into a fashion house with distinctive clothing lines comprising of Denim casuals, prêt a porter cottons, Knitwear collection, Hand block printed pure silks, Classic evening and bridal wear.

Body Focus embodies the unstructured freedom of modern dresses and the spirit of contemporary fashion. It is recognized for its elegant and sensual designs that are created with universality blended with various designs and multicultural influences.
Announcement:

Body Focus's Collection at PFDC Sunsilk Fashion Week 2010
Fashion Assortment by Body Focus