Since its inception in 1997 by Mian Mohammad Latif, the chairman of Chenab Group, Chen One has grown to be one of the finest fashion outlets in Pakistan.
Today Chen One has stores all over Pakistan and even abroad, it is known and admired. It’s not only a fashion outlet but a complete home solution. From bijou home decoration items to exquisite bed sheets to ultra graceful and stylish furniture, it has a whole wide range of interior items. Apart from finest quality trendy ready-to-wear for men, women and children, Chen One also designs shoes, wallets and handbags.
The idea of establishing a complete home solution brand came to Mian Mohammad Latif's mind, when he was flying back to Pakistan from a business trip. He was reading a newspaper on board, when his eye caught news saying that there is possibility of imposing quota on textile exports of Pakistan. An idea came in Mian Latif's mind that why not he should also start retailing of textile products inside Pakistan as well to be on a safe side and when he returned to Pakistan he discussed his idea with the board of directors and management team of Chenab Group and the idea turned out to be Chen One.
An Idea can definitely change your life and this idea has given Pakistan the finest quality of whole range of home and fashion solutions in the form of Chen One.
Fashion model, Neha Ahmed is the latest model to pose for Chen One's latest collection
Eid Collection 2011 by Chen One
Pareesa Lawn Collection 2011 By ChenOne
Chen One Prettyfit Collection 2011
Neha Ahmad modeled for Chen One!